Why Everyone in K-Dramas Calls Their Boss "부장님": Titles, Hierarchy, and Nunchi
There’s a Netflix show that’s been unreasonably popular here lately, one where the lead is a department head, a 부장, written as an almost superhuman figure. Handsome, tall, built like he could take on three men at once, and still driving himself into the ground every day for his family. What struck me wasn’t the fight scenes. It was how many real 부장님들 in real Korean offices were probably watching and quietly cheering him on, and how many 대리들 were feeling a strange catharsis, like someone had finally put their daily grind on screen and dressed it up as an action hero. Every one of those titles comes with an invisible rulebook that nobody sits you down and explains. This post is a short guide to that rulebook, and to the idea behind it: 눈치, or nunchi. Names Disappear the Moment You Walk Into the Office If you’ve watched any Korean office drama, you’ve probably noticed that nobody calls their coworkers by name. It’s always "팀장님" this, "부장님" that, "선배" here...